Canada’s auto finance market is worth $120Billion annually. That means there are a lot of us that, for one reason or another, cannot afford to pay cash for a car purchase. Cost of living being what it is, it can be quite difficult to save up $30,000+ required to buy a new car outright. For a good late model used vehicle it can be the same story, with a total cost in excess of $20,000. Not many of us have that kind of cake just lying around and if we did, we probably would find better things to invest it in other than a new car (or at least I hope we would).